Who?
Where?
How?
Branding & Motion
Graphic Designer.
Based in Norwich, UK.
Questioning the Comfortable.
Advertising Campaign, Concept, Strategy, Copywriting, Motion Design
Client(s): HSBC
Collaborators: Sanika Phawde, Hanna Eikeland Fossum, Zichen Yang
Task: There is no single solution that can fix every kind of inaccessibility – We all need different things to have the same fulfilling experience.
In an effort against digital inaccessibility, HSBC encouraged our users with disabilities or who are neurodiverse to let them know what they needed to be doing better.
To put these realities into perspective and give our platform to those who aren’t heard, we’re telling their stories of creative resolve and fulfillment, too. Showing the harsh reality that comes to so many people around the world as a result of inaccessible user experience design.
This fight against digital inaccessibility isn't a new one; while there is 15% of the global population that suffer from some form of disability, an enormous 97% of websites online continue to fail to meet accessibility standards. This week-long brief was written by WPP with HSBC as part of the D&AD Academy.