Vitasunn Nutritionals
Brand Design, Animation, Motion Design, Advertising
Client(s): Vitasunn
Task: After a refresh of logomark and pack, we bring new life to Vitasunn.
With such a simple logo, I wanted to imbue the brand with life using the mark as a jumping off point. So building a transition that goes from the real-life counterpart into the final logo immediately gave it that vitality.
All brand applications needed to have a peaceful nature. With motion that feels soft, you feel guided through and eased into everything. This brand personality translates into art direction & real-world application suitably.