Who?
Where?
How?
Branding & Motion
Graphic Designer.
Based in Norwich, UK.
Questioning the Comfortable.
Illustration, Motion Design, Animation, Concept, Strategy
Client(s): BRANDED
Task: Providing creative direction and design for an article on ‘What Every Brand-Builder Needs to Know’. With even well established brands struggling to keep up their market share, the article provides a hands on approach into to remain unwavering in such an ever-changing landscape.
It acts as a sequel to the article below, ‘The ABC’s of Brand Positioning’, which gives insights through more of a childlike wonder visual language. But this focuses on being proactive: reaching out and grabbing your limitless potential, so the hero graphic had to be people-centric.
Motion Design, Illustration, Concept, Strategy, Web Design, Editorial
Client(s): BRANDED
Task: Convey brand positioning in a simplistic, easily-digestible format, without sacrificing the rich insights within the article, film & download.
Using BRANDED’s colour palette was fitting for both the brand and the tone of this project, a mix of vibrant and rich tones lent itself well to the childlike wonder we were after. The sketchy lineart style that draws from classic childrens books and cartoons of the 20th century also help to sell the visual through nostalgia.
Miscellaneous assets were created as part of this article’s wider world-building, all retaining the visual style found within the master graphic and film, just for more specific extracts within the article itself.
A subsequent project was adapting this into a successful e-book, paired with an animated carousel that provides specific insights rather than general concepts: