Henry
adsdon



Who?
Where?
How?

Branding & Motion
Graphic Designer.

Based in Norwich, UK.

Questioning the Comfortable.


The ABC’s of Branding

Illustration, Motion Design, Animation, Concept

Client(s): BRANDED

Task: Providing creative direction and design for an article on ‘What Every Brand-Builder Needs to Know’. With even well established brands struggling to keep up their market share, the article provides a hands on approach into how to get the best ROI from your branding, and guidance to remain unwavering despite such an ever-changing landscape.
This was in fact a spiritual sequel to an article I designed of ‘The ABC’s of Brand Positioning’, which gave insights through a more childlike wonder visual world. This one is focused on being proactive: reaching out and grabbing your limitless potential, so I wanted that people-focused energy to be brought into the hero graphic.

Of course inspired by hand shadow puppets, it was a very fun and tactile process to go back to basics and think about letterforms in such a human way. Very fun.

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