Henry
adsdon



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Where?
How?

Branding & Motion
Graphic Designer.

Based in Norwich, UK.

Questioning the Comfortable.


Stardew Valley – Limited Edition Controller for PC & Switch

Creative Direction, Project Management, Motion Design, Sound Design

Client(s): GameStop, Eric Barone (ConcernedApe) 

Task: To celebrate the launch of a new limited edition collaboration with CANDY CON and Stardew Valley. GameStop wanted to give the audience of this beloved franchise a licensed, limited edition controller, something familiar yet new that they would be able to bring into the outside world.  With such a cult-following, and as a fan of the franchise myself, breaking the mould of what this teaser could be was a core aspect to ensure. It had to be rich in references and easter eggs to be appreciated by the fanbase. As a franchise built on the appreciation of the little things, applying that same care to this film itself was a no-brainer and an absolute necessity.

From the use of the in-game assets to the sound effects and music too, the end result embodied that wonderous world, full of familiar faces, and pushed it into our own. This spoke for itself through online buzz and hype amongst fans, with pre-orders through GameStop frequently selling out.
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