Who?
Where?
How?
Branding & Motion
Graphic Designer.
Based in Norwich, UK.
Questioning the Comfortable.
Motion Design, Storyboarding, Strategy, Web Design, Project Management, Brand Design, Art Direction
Client(s): Shimi
Task: Build Shimi into a brand that can expand into all facets of its identity, not only through the product itself, but through its personality.
Playful and childlike, the creatives all encapsulate its’ bouncy and lively nature at heart, from safe and rounded corners to subtle imperfections.
From the springiness in the logo animation to the iconography that never quite sits still, having fun was the throughline to bring this all together.