Henry Gadsdon?
Questioning the Comfortable.

  Graphic Designer.
  NUA Graduate 2022.
Based Where I'm Needed.

Featured Projects:

  1. Art Fund_
  2. Cut Short
  3. Writing Wrongs
  4. Keeping it Reel
  5. No Kidding
  6. Miyajima Modern
  7. HSBC Campaign
  8. IKEA Animated Short

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5. No Kidding.

Design for Good, Awareness Campaign

No Kidding is a campaign celebrating and validating a child-free lifestyle, one that’s predominantly judged as unfulfilling. Aimed at a population that disagrees, we’re reiterating the fact that it’s not their choice what others do – and none of their business, either.

Henry Gadsdon / 2021

While playful in its visuals and tone of voice, No Kidding has a consistent theme of bluntness, and rightfully so, as those pressured to have kids are really not kidding. It’s a campaign that hightlights the constant pressures and expectations to have children.

We’re presenting hand-printed messages that came from individuals who feel this constant pressure to make the campaign a lot more personal – more truthful. Experiences shared from child-free adults give some food for thought, making the audience question their prejudice.    

A playful & innocent visual style contrasts with a much more adult topic, ironically making the audience believe that they’re actually seeing something aimed towards children.

Social platforms play a role of vocalising what these individuals might not be confident sharing with their peers. We’re showing honest responses to the biased assumptions made by their family and friends, in a digestible and satirical way. 

In partnership with We are Childfree, an organisation normalising and celebrating child-free individuals, we’re giving those who don’t feel they have a say on their way of living an opportunity to justify them, and a cheekily serious platform to do so.