Who?
Where?
How?
Branding & Motion
Graphic Designer.
Based in Norwich, UK.
Questioning the Comfortable.
Creative Direction, Motion Design, Concept, Strategy, Copywriting
Client(s): We are Childfree
Task: No Kidding is a campaign celebrating and validating a child-free lifestyle, one that’s predominantly judged as unfulfilling. Aimed at a population that disagrees, we’re reiterating the fact that it’s not their choice what others do – and none of their business, either.
While playful in its visuals and tone of voice, No Kidding juxtaposes this with a consistent theme of bluntness. And rightfully so, the campaign and those pressured to have kids are genuinely not kidding.
Experiences shared from child-free adults give some food for thought, making the audience question their prejudice. Social platforms play a role of vocalising what these individuals might not be confident sharing with their peers. We’re showing honest responses to the biased assumptions made by their family and friends, in a digestible and satirical way.
In partnership with We are Childfree, an organisation normalising and celebrating child-free individuals, we’re giving those who don’t feel they have a say on their way of living an opportunity to justify them, and a cheekily serious platform to do so.