1. Hats About Time Exhibition
Exhibition Identity & Branding
An idea about headwear that’s often overlooked is the shift across history from being fuctional, as for protection, to a more fashion and vanity-driven choice. Celebrating this through the exhibition’s design and branding, Hats About Time playfully displays the contrast in usage through a dynamic, iconographic identity across the exhibition.
This icon-oriented identity thrived in the rigid grid-based architecture of the venue, the Getty, particularly through being imposed on its’ exterior.
A typeface was adapted with the bevel of a traditional hat in mind, which, when crafted into each of the letterforms, brought the identity and copy together in a playful and bouncy way that was fitting for the tone of voice of the exhibition.