CANDY CON x BRANDED: Making of CANDY CON
Creative Direction, Motion Design, Video Editing, Storyboarding, Project Management, Sound Design, Art Direction
Client(s): GameStop
Task: To champion the success of CANDY CON from concept through to execution, with a comprehesive film documenting the creation of the brand in its entirety.
Both agency and client side were called upon to offer insights into the processes that brought CANDY CON to fruition, giving an honest look into all aspects of making the brand brilliant.
Helming this project gave much creative freedom and plenty of opportunities to highlight the craft that went into this rollout. Whether it was the creation of rough storyboards, providing shot lists for photographers, working with speakers on their talking points, or any other tasks. Not all of these elements were inherently design-focused, but being able to provide my input at every stage allowed for even this large a scale of project to run nice and smoothly.