BRANDED B Corporation Accreditation
Motion Design, Sound Design, Storyboarding, Strategy
Client(s): BRANDED
Task: Simple exercise thats subtle and playful execution does all the heavy-lifting; an important piece to reiterate the importance of simplicity.
Clean vector keyframing from BRANDED’s ‘B’ favicon into the esteemed B within the B Corp acreditation badge of honour.
The sound design was also created by myself to give weight to the type animation, almost a sense of grandeur to highlight what this represents.
Exercised a very minimal use of the brand’s secondary colours as to not take away from the main focus, this was about saying everything– tightly.